Assistant Professor at St. Edwards UniversityMay 31, 2017
Are you a chemist that loves to play the game of thrones? A physicist trekking through the stars? A biologist that enjoys shambling along with the walking dead? The intersection of pop culture and science offers us opportunities communicate within both our areas of scientific expertise and our fandoms. This intersection also allows for authentic communication and a mutually beneficial dialogue. This talk will lead attendees on a campaign to explore the pop culture - science landscape and design their own communication adventure!
Executive Director, The Story ColliderNovember 15, 2016
Science, Sense-making and Storytelling
For public audiences, stories are typically more interesting, understandable, convincing, and memorable than evidence-focused communications. It is precisely because of these strengths that scientists should use them, but also why they must be approached carefully, with intellectual honesty and ethical consideration. This talk will explore research on storytelling and narrative persuasion, highlight the value of personal stories in science, and critically consider how something like “narrative competency” might be conceptualized, taught, and employed in science communication.
University of Wisconsin, MadisonApril 7, 2016
The Brave New World of (Science) Communication:
How We All Make Sense of Complex Information
in Modern News Environments
It is easier than ever before to get information on any (scientific) topic with just a few keystrokes. At the same time, politically divided news environments on television and online have created a world that allows us to live in our own filter bubbles in which the same scientific information means very different things to different audiences. What are the effects of these new news environments on our democracy? Why are we as a country less equipped than ever to debate controversial issues with each other in a civil fashion? This talk will explore what the latest research tells us about causes and possible solutions.
Rivet RadioMarch 29, 2016
So you want to be a podcaster. How will you get people to listen?
Award-winning radio and Internet news veteran Charlie Meyerson (WXRT, WBEZ, Chicago Tribune, Crain’s Chicago Business; adjunct at Northwestern, Roosevelt University and Columbia College) has been fighting tuneout his entire career. Now that everyone’s competition — whether you’re peddling news or shoes — is a click away, that mindset is more important than ever. He’ll share real-world data demonstrating just how hard it is to get and keep an audience’s attention, and he’ll share tips to keep that audience around — whether you’re writing an essay or launching a podcast.
Julia A. Moore
Principal, Carlton StrategiesMarch 7, 2016
Beyond Politics: Engaging Congress
After a vitriolic anti-science and anti-evidence national election, Republicans control The White House and Congress. What’s the impact on the roughly $140 billion federal research and development budget—a figure down in constant dollars from $160 billion in 2010? How does it change the way scientists and engineers reach out and communicate with lawmakers? With Northwestern receiving more than 70 percent of its research funding from federal sources, this talk will explore ways to engage government officials as well as those who influence them. Former National Science Foundation Legislative & Public Affairs Director Julia Moore has over 30 years’ experience in science communications and advocacy.
Julia Moore’s career is focused on strategic science and technology policy and communication issues. During 2009-2015, she served in several positions at The Pew Charitable Trusts—including Senior Officer, Emerging Issues, Government Performance, and Director, Research & Outreach, Pew Health Group. Prior to joining the Trusts, Moore worked as Deputy Director of the Project on Emerging Nanotechnologies—a joint initiative of Pew and Woodrow Wilson International Center for Scholars.
Moore is a past Executive Director of Physicians for Social Responsibility, former Vice President of Communications at World Wildlife Fund, and past Deputy Director of the Arms Control Association at the Carnegie Endowment for International Peace. She is a former Dean & Virginia Rusk Fellow at Georgetown University’s Institute for the Study of Diplomacy. For 10 years, Moore served in Washington, D.C. and overseas with the U.S. Department of State working on international arms control and security issues.